The Dice Wall was especially attractive to the client because the wall of video tiles could feature Instagram and Twitter photos on each tile, providing excellent social integration throughout the show. The Dice Wall provided a dimensional and varied look on stage because it could be lit with a solid color as a 3D object or carry video content throughout a performance. Many of the artists adapted their video mapping specifically for the iHeartRadio festival which displayed beautifully on the screens.
Since the festival is an annual show, McPhillips inherited many show elements from the previous year which he integrated into the new design and arena space at the MGM Grand.Īlso inspired by headlining artist Coldplay’s new album artwork, McPhillips designed the circular main screen to compliment the artist’s look. Designed and built by ATOMIC, the festival stage included a 40-foot diameter circle of video tiles and a Dice Wall comprised of video tiles and scenic frames. In addition to the main stage, ATOMIC also produced and supplied all the VIP, press rooms and sponsor areas for the festival.ĭesigner Tom McPhillips was inspired by all things Vegas the show needed a casino vibe, so the poker chip, a symbol of Vegas and the icon of the festival, was worked into most of the stage shapes, including the enormous center screen. IHeartRadio Music Festival is an annual two-day concert spectacular in Las Vegas featuring A-list artists and drawing more than 20,000 fans.
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